If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they’ve made in their approach to reaching skiers and snow enthusiasts. While this is a [...]
Continue reading...Wednesday, December 2, 2009
Social Media ROI: Socialnomics Related articles by Zemanta The Basics of Social Media ROI (futurelab.net) Social media ROI can be entertainment (nevillehobson.com) You Have Social Media ROI, Now What? (myventurepad.com) FILESHARE: Social Media ROI – Socialnomics by Erik Qualman (graymatterminute.com) 6 Must Read Posts about the ROI of Social Media (socialmediatoday.com) Building Better Businesses by Tearing Them Down First (myventurepad.com)
Continue reading...Wednesday, December 2, 2009
Social media marketing is going to be HUGE in 2010 and we are finally seeing some decent budgets being formulated. We started out the first 2 quarters of 2009 helping the small business community mostly, but have realized that mid-size firms have demonstrated to us the budgets are now there and they are seeing the [...]
Continue reading...Wednesday, November 11, 2009
I have had the opportunity recently to speak with several groups, and introduce them to Social Media, Social Networking, and Cloud Computing. Specifically around the idea of leveraging these resources to aid in employment search. These groups are either, unemployed, underemployed, or see the bright eye in the sky and want to know what it [...]
Continue reading...Tuesday, October 27, 2009
Sunday night, I presented a LinkedIn workshop to a group of adults who fell into 1 of 3 categories. Those categorizes were unemployed, under employed, or those who were looking to further leverage their personal branding networks using LinkedIn. Below is the PowerPoint presentation that I used. I removed some of the slides to protect [...]
Continue reading...Friday, October 16, 2009
Image via Wikipedia I’m all for sharing and promoting great content online. I’m also in favor of creating transparency, and allowing communities to help shape our customer service. If all businesses did was stand behind a flashy website, and didn’t address real issues, our experience would always be a gamble. Our relationships are built through the [...]
Continue reading...Wednesday, October 14, 2009
An interesting new study shows that social media still can’t get no respect in the workplace. According to a study by Robert Half Technologies, 54 percent of CIOs prohibit any social media use in the office. That’s a serious number. Robert Half Technology, a leading provider of information technology (IT) professionals on a project [...]
Continue reading...Wednesday, October 14, 2009
As a business owners, sales person, or marketer, you should always be trying to find ways to drum up more business – especially with the current economic climate. Each dollar that you spend on marketing and advertising should show a return on your investment and produce results that can help increase your bottom [...]
Continue reading...Monday, October 12, 2009
“It’s not rocket surgery.” That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit. Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case [...]
Continue reading...Wednesday, October 7, 2009
Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries. There are niche sites for virtually every special interest out there. There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends. It seems [...]
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Wednesday, December 2, 2009
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